CLUB

Smart Glasses

content task

The brief:

Smart Buy Glasses Club is an international brand looking to establish their brand locally.

Demonstrate a clear understanding of the brand by using creative copywriting for blog posts to be published on the client's website. Make sure to highlight appropriate keywords by conducting keyword research for the target market. Highlight Hackett Glasses and sunglasses to peak sales and consumer interest. Write a coupon email to a consumer to reach landing page and increase conversions.

Bespoke eyewear for the modern joe

About Hackett Sunglasses

Hackett Eyeglasses has grown from their roots as a British company to an internationally recognizable brand that specializes in making bespoke pieces that are truly unique. They have been around since the 1979 and since then, have become one of the leading eyeglasses and sunglasses brands in the world. The company has built its reputation and identity on producing high quality and stylish eyewear that are designed by a team of professional designers for the modern consumer combined with a sense of traditional British style.

Their bespoke eyewear specializes in making luxury affordable pieces that are truly unique. Their products are handmade and crafted with the finest materials available including gold, silver, platinum and durable materials. The brand offers men's fashion for all ages, as well as accessories including a collection of stylish eyewear for both men and women.

Their bespoke eyewear is designed by industry experts. The stunningly slimline full rim frames can be mixed and matched with different coloured lenses in attractive shades of green, brown, blue and grey. All Hackett frames are available to customize even further by getting prescription lenses fitted to the eye. These lenses are manufactured from glass, whereafter the lenses absorb up to 85% of UV light and block out most of the blue light to keep your eyes fully protected. The importance lies to create high quality lenses that focus on clarity of vision.

Keywords: Hackett Eyeglasses, eyeglasses and sunglasses, stylish eyewear, traditional British style, bespoke eyewear, affordable, durable, men’s fashion, stylish for both men, full rim frames, prescription lenses, high quality lenses

Hackett eyewear is a bespoke eyewear brand that was established in 1979 in London and today has a worldwide presence across the globe. The Hackett brand is synonymous with quality, style and heritage and has become an internationally recognized name all over the world.

The Hackett group is dedicated to producing exceptional products for men and women who enjoy wearing high quality designer eyewear and sunglasses. The range of bespoke frames are timeless classics designed to suit every occasion from smart casual through to formal wear. Being a bespoke brand, their glasses are made from high quality and are designed by a professional team of designers especially for the modern sophisticated man.

Brand dna & story

Its in the

details

Hackett eyewear range appeals to the stylish man and woman who has a traditional value set but a modern flare for detail. Every pair of Hackett eyeglasses is created using the combination of timeless shapes and stylized design with top quality materials. They are known for their classic styles, but never old-fashioned. A subtle hint of neutral colours and metallics, yet understated

Hackett Sunglasses are available in a wide variety of styles. The most popular glasses include the classic Hackett 145, as well as the sporty Hackett 3336 191 and rectangular style sunglasses. If you want a more classic look, opt for one of the aviator styles. These are great if you’re looking to upgrade your everyday look while still retaining some elegance and sophistication—the perfect combination!

Hackett sunglasses are available in all shapes and styles, from conventional aviator designs to more bespoke pieces. Their classical aviators include the Rival, with its classic round shape and double-bridge design that offers a wide field of vision; the military-inspired Pilot, which boasts a pronounced brow bar and thick temples; and the sleek Formula One, with its sleek new look inspired by racing cars and the brands familiarity with sportscar manufacturer partner Aston Martin.

Regardless of your face shape or style preferences, there is a Hackett pair that will suit you. The brand’s more unique designs are also excellent options if you’re looking for something different from what everyone else is wearing—the style with elliptical shape provides an unorthodox take on a round lens shape while still retaining all of the benefits associated with rounded lenses (such as increased peripheral vision), while their prices reflect high quality materials and craftsmanship used in their construction.

The high-quality frames price point

The price of a perfect pair of high quality glasses is justified by the brand's reputation, the uniqueness of the glasses themselves and the style. Hackett eyewear and sunglasses are made from A-grade acetate, which is a material that is used for premium eyewear along with strong and durable metallic finishes and details. These material gives you durability, but it also makes your glasses look chic and stylish.

The brand name also increases the value of this product because people associate it with high quality products and know that they can trust them to deliver what they promise. It has been in business for over 40 years now so you know that each pair of these glasses will be genuine, durable and reliable every time you buy one!

The Hackett brand is known for their high-quality products and bespoke eyewear at an affordable price point. They have a team of designers who work on creating the glasses with you to ensure they are exactly what you want while also giving them their unique touch and personalizing them to your vision with prescribed lenses. Here at SmartBuyglassesclub.com, we will make sure that your pair of perfect Hackett glasses are made from only the best materials and that all products exceed your expectations. We ensure that your glasses will be comfortable, stylish and durable, making them wearable year after year. Best of all, we offer free delivery direct to your door with lenses starting from R379.

Coupon Site Approach Email

Email Subject Line: Possible partnership/collaboration: Retailmenot.com X Smartbuyglassesclub.com

Dear Retailmenot.com,

We are excited to introduce you to our brand Smartbuyglassesclub.com, an online e-tailer with a variety of over 180 famous eyewear brands. My name is Chante, and I am looking forward to potentially working with you.

Here at Smartbuyglassesclub.com, we specialize in selling prescription glasses and sunglasses from famous brands such as Ray-Ban, Oakley, Vogue and Armani. We also offer over 80,000 product options ranging from simple frames to trendy styles. Our company was founded in 2006 and has quickly become one of the world’s leading online eyewear retailers. We believe that offering a wide variety of high-quality products at competitive prices is the most effective way to sustain growth. Our mission is to offer our customers the best quality eyewear products at the most affordable prices possible.

In order for us to continue providing our customers with high-quality products at affordable prices we need your help. In exchange for offering 10% off all orders sitewide and 30% off prescription glasses as well as 30% off our private label collections, we would like to be featured on Retailmenot.com’s homepage as well as other prominent pages on your site.

Perhaps we could collaborate on a promotional email campaign to reach both our and your email subscribers. This will allow us to reach more people than ever before! With Black Friday deals ending now, an idea would be to work together on a Valentine’s day campaign and discount sale. We hope that you are just as excited as we are to work on these ideas and so many more.

We are looking forward to working with you and hope to partner and collaborate soon.

Many thanks,

Chante from the Smartbuyglassesclub.com Team

Eyewear trends 2022

Blog post by Chante Bredenkamp

Meta description: Eyeglasses trends 2022 shows an increase in the popularity of thick oversized frames and clear PVC glasses and sunglasses.

We’ve been seeing trends that are taking not only the eyewear industry, but the fashion world by storm. So, let’s dive into these popular trends we all saw in 2022!

Latest eyewear fashion trends:

“With the continuing pandemic and people mostly working from home, we saw in 2022 that most designers took a look to eyewear as a fashion accessory for both women and men’s styles,” explains Vint & York. You may have seen an increase in the popularity of clear PVC glasses and oversized thick eyeglasses and sunglasses. So what makes eyeglasses fashionable, or Vogue if you will?

We saw an increase in sales of these trends:

Thick frames and oversized eyewear are back in style. If you're looking for a new pair of glasses, consider buying something with a slightly thicker frame. Take a look at celebrities like Hailey Bieber and Bella Hadid and how they’ve incorporated chunky eyewear into their wardrobe in 2022. This can give your face more definition whilst acting as the accessory that ties your outfit together. If you're interested in getting a pair of oversized eyeglasses, be sure to choose frames that flatter your face shape. If you want glasses that make your face look thinner, then opt for rectangular or oval frames. Rectangular frames are also good if you have a round face because they help elongate it.

Clear PVC frames have also become the it item seen wandering around the fashion capitols around the world. This subtle yet bold choice of glasses, acts as the perfect accessory whilst protecting your eyes from the sun's harmful rays. You can also opt for rimless glasses to achieve a similar, yet equally trendy look to create the illusion of having longer eyes.

Deep dive into the current popular trends and brands of 2022:

The current trends in eyewear are clear and larger than life. However, before you rush out to buy a pair, do your research and try on different looks. Smartglasses.com offers a virtual try-on at the comfort of your own home.

When you’ve found the perfect pair, here's our recommendation:

Go with the classic Ray-Ban style in clear frames. Ray-Bans are stylish without being ostentatious.

Tom Ford's glasses, especially thicker sunglasses are known for their perfect shapes and sophisticated designs.

Gucci offers great alternatives if you're looking for something more fashionable but timeless; Gucci has an extensive collection that ranges from subtle elegance and clear rims to bold statement pieces.

Oakley is another brand worth checking out if what you're going for is practicality mixed with style—their sunglasses come in all sorts of shapes and sizes so there's something for everyone!

Our conclusion:

The future of eyewear is looking clear and brighter than ever (no pun intended). We are excited to see how these trends will continue to evolve in 2023, and we hope that this article has given you some insight of eyewear trends in 2022 and what may be coming next.

Summary: ·

Thick framed glasses and clear frames are the main trend for 2022 ·Celebrities confirm the trend ·Fashionable and stylish eyewear is bigger than ever ·Both men’s and women’s styles are important to discuss perhaps in another blog post to follow and continue on this one.

Insights and Data Analytics:

This blog post contains numerous short- and longtail keywords as follows:

eyeglasses trends 2022, women's, men's, trendy. in style, fashion, vogue, glasses styles, trendy, clear glasses, big frame glasses, thick black frame glasses, cute, oversized, Ray-Ban, Tom Ford, Gucci, Oakley

I have ranked keywords according to Moz.com as well as Ahrefs.com and Keywords Everywhere Chrome extension to prioritize keywords (5=high priority, 1= low priority):

Look at

the bright side